• owns a powerful network and a decent marketing strategy;  a suitable  front page presentation from on you may access directly and in many other ways e-shops; an adequate structure for shops providing products and services;  an information provider system regarded to local, regional  and areal sights.

For example, if the owner of the e-shop is a fashion designer and wishes to display his/hers e-shop  through the help of an e-mall, he/she needs to choose a fashion or accessory  department.  The boost of e-shop traffic leads to the boost of  each fashion or accessory shop’s  turnover. The owner of e-shop could obtain profit of e-commercials, taxes or brokerages on members and/or taxes on business transactions.

via: mBiz: Mobile Business -  Mlesnita R.A., Editura AcademicPres, 2009, Cluj-Napoca – (ISBN 978-973-744-183-6)

e-Shop in cyberspace is a reflection of the physical model for  selling tangible and intangible goods, using the Web. Uses direct forms of selling, specific to B2C electronic transactions.  More people purchase merchandise by e-Shops. More and more create their own e-Shop, achieving C2C transactions, even if it’s about  low sales.

The salesman publishes the e-Catalog including information about the products and services (e.g. description, pictures, sounds, technical parameters, quantities, price and taxes), buying conditions, ways of payment and transport, e-services through the Internet, other useful e-information for e-customer.  The customer buys online. He will remain a constant e-Shop customer as long as advantages and amenities, especially discounts and bonuses are in his benefit.

via: mBiz: Mobile Business -  Mlesnita R.A., Editura AcademicPres, 2009, Cluj-Napoca – (ISBN 978-973-744-183-6)

• smsBIZ-architecture is a cheap, efficient, fast, easy to use and incorporated with ERP – Enterprise Resource Planning, CRM – Customer Relationship Management and other applications communication solution, because it is based on :

-    Content Management Service : stocks and manages the transactions;

-    SMS Composing Service : uses a data dictionary and preset statements;

-     Cost Management Service : optimizes  parameters and date and time settings;

-   ETL Service – Extract, Transform, Load based on connectors;

-     24/7 permanent, personalized, secured Providers Communication Service

• Target - assumes an accomplishment of well-delimited market segment by personalizing the message  regarded to the costumers characteristics and testing different types of potential customers. Fundamental is to create and send individual and addressed messages using the customers’ data base
• Interaction – concerns with establishing a particular type of response of the purchaser (e.g. purchasing the product, phone call, sending an SMS or an e-mail) and managing the response  using particular inputs (e.g. the message and offer individualization to a higher level )
• Results - measuring efficiency in a short time , sometimes during the course of the campaign, allowing dynamic and prompt reactions. The usual indicators are : response rate,  the efficiency of the profit, rate profit, cost/message.

via: mBiz: Mobile Business -  Mlesnita R.A., Editura AcademicPres, 2009, Cluj-Napoca – (ISBN 978-973-744-183-6)

The exposure rate is between 1:1 and 1:3 digits when you gain the permission of one expandable banner on a network website in exchange of 1, 2 or 3 expandable banners on the costumer’s website.  For a display improvement of the banner on the network you could  buy additional expandable banners.

Affiliation program : it burst sales, offering these kind of  affiliated websites brokerages for each sale.  Advertising products and services on sale, we use both graphic links (e.g. advertising boxes and banners) and text links.

Chargeable e-Catalog domain is specialized with market segmentation or products. To publish  in the domain different taxes are levied due to banner’s or link’s  placements on e-Catalog.

Free domains : such as : www.Yahoo.com, www.Google.com or www.Snap.com are very popular. Others, thus  having a lower traffic, work with target audience, being professionals in business, travels, music etc..

Singing in  on  search engines : it is a free advertising method but it requires hard work for efficiency. Search engines : www.google.com, www.yahoo.com, a9.com, www.AltaVista.com, www.Lycos.com, www.HotBot.com, www.Excite.com, www.dogpile.com or  www.Infoseek.com shows a list of 20 websites on a 2-3 keyword search. The Internet respectively the server which hosts the website, is increasingly smarter learning “by itself” people’s way of thinking. Therefore, an intelligent 3.0 Web search engine  will show the results not only  based on keywords in visited websites , but also by displaying information which are logically related to the searched words.  2.0 Web technology, such as www.Wikipedia.com opened a path of having access to this new system endowed with artificial intelligence. Moreover,  3.0 Web technology offers a site the possibility of learning your behavior and then helps you get to the pages and facilities that you want by a single click.

Link exchange : it is one of the most efficient and cheapest method of online advertising .

Web ring : it is usually built up of websites related to each other. The participated websites are bounded with text links, which are displayed at the end of the page in the following manner : ” visit the previous site of the web ring” or “visit the next site of the web ring”.

e-Campaigns are fast sending operations (applications/offers) of the known-target companies via e-mail, SMS, MMS, fax2mail. Various times these electronic campaigns require mailing shots too.

Affiliated(associated) programs are a way of advertising online products, services or websites of a person or a company, by an associate. For every deal a brokerage is established. Most of the enterprises offer an online application form to the missionary salesmen.

via :mBiz: Mobile Business -  Mlesnita R.A., Editura AcademicPres, 2009, Cluj-Napoca – (ISBN 978-973-744-183-6)

e-Reclama în 3D este utilizată de către producătorii de automobile, îmbrăcăminte, agenţiile imobiliare. Dacă doreşti de exemplu un apartament, cauţi pe site-ul agenţiei imobiliare dupa preţ, locaţie sau număr de camere. Apoi vizitezi casa virtuală, construită în 3D, ca şi cum ai fi la faţa locului. Reclama moderna cu fotografii sau video-clipuri 2D este înlocuită de imaginile animate 3D

e-Activităţile de e-promotion sau e-publicitate conţin urmatoarele e-unelte:

-   e-Banerul publicitar – este forma cea mai răspândită în spaţiul virtual plasat pe:

• pagina-gazdă (index sau homepage);
• subpagini atractive;
• pagini uşor de găsit de search engines, prin cuvinte-cheie ;
• pagini tematice sau sectoriale.

-  Campania de bannere: constă în plasarea de link-uri grafice pe paginile care înregistrează  traficul cel mai mare dintr-un site. Taxele pentru plasarea unui e-banner se calculează de obicei în raport cu numărul de impresii (expuneri) sau de click-uri date pe site şi banner.De exemplu, pentru plasarea bannerului pe o pagină se percepe o taxă de 0,1 EURO/impresie; dacă rata este de 1:10 (1 impresie=10 afişări de pagină) costurile se pot ridica la peste 2000 EURO/lună. e-Furnizorul care e-vinde spaţiile publicitare virtuale trebuie să deţină un program statistic de urmărire a traficului pentru a oferi clientului sau rapoarte statistice complete despre campania publicitară, numărul şi provenienţa vizitatorilor şi cumpărătorilor, calculul valorii accesărilor şi plata acestora.

-  Schimbul de banere presupune publicarea: (1) în reţeaua proprie prin reciprocitate; (2) pe site-urile firmelor în mod reciproc; (3) pe site-uri de mare trafic destinate e-bannerelor.În România există numeroase e-reţele specializate dintre care cele mai cunoscute sunt www.v-Market.ro,  www.Goldenbanners.ro sau www.Goldenclick.ro.

via: mBiz: Mobile Business -  Mlesnita R.A., Editura AcademicPres, 2009, Cluj-Napoca – (ISBN 978-973-744-183-6)

• e-Message must contain strong emotional overtones, directly applied to the customer’s both conscious awareness and especially subconscious awareness, must be easy to observe,view, read, hear and straightly applied to his/hers subliminal perception;
• e-Design according to the product and to the market segment must be flexible, easy to update, smart and convincing; a short message is more easier to notice , to understand and it is more catchy to any visitor;
• The strengthening of the  loyalty according to the company’s image and the product’s brand speeds up online purchasing;
• The constant improvement of e-Services with convincing   information applied to customers and  individualize them according to the level of the end user must be combined with rewords (e.g. rewords, gifts, bonuses, facilities) given online to faithful customers;
• The site’s traffic speed up is an essential agent in the decision of purchasing;
• Improvements and updates are necessary to persuade the e-Customer to click and buy;
• e-Pages must be simple, easy to load and must avoid additional information and graphic elements on a single page;
• Dividing the text into columns and short paragraphs makes it more readable;

via:

mBiz: Mobile Business -  Mlesnita R.A., Editura AcademicPres, 2009, Cluj-Napoca – (ISBN 978-973-744-183-6)